How to write a catchy AD- tips to draw in customers and get SALES!

How To Write Successful ADs

If you ever need to write an ad, sales letter, etc. there is a proper way to do this. Think about yourself as the customer. When you see an ad, what will convince you to buy the product? Too many people just list the product and what it does, but newsflash- people don’t really care about what the product does.
So what do people care about? HOW the product BENEFITS the customer. That’s all there is to it. You have to sell the benefits. For example: Nike makes soccer cleats that are lightweight and dig deep into the ground. Okay, why does that matter? These cleats allow the player to run faster and be quicker while maintaining a solid grip in the field. Now THAT would be a great reason to buy the shoes. They are lighter so you can run quicker. So how do put that into a short and concise AD that converts into sales?

The first thing that the customer should see in you AD is the benefit.

Put it at the very top. Use it as your headline. You can build on your benefit in the following words after the headline, but always sell the benefits.
Your ad also needs an audience. This is important. You can’t sell cleats to a basketball player. Make sure that the benefit you are selling to your audience will actually benefit the audience. Who the ad is targeted to is probably the most important aspect of the ad. Spend a lot of time researching your audience so that you don’t waste any money advertising to people who won’t buy your product regardless.

Your ad must also have a call to action.

This is important. It’s not enough to list benefits and present them to a person, you have to urge them to buy. Its all well and good to convince them through your ad that is the product for them, but if you dont serve it too them on a silver platter, they might just slip through your fingers.

Audience + benefits + call-to-action = Successful marketing